Applied ML-based industry classification to 1,247 accounts. Added 23 new enterprise classifications and updated 156 SMB prospects based on recent data enrichment.
Updated territory assignments for 892 accounts based on new geographic rules. Resolved 34 assignment conflicts and notified affected sales reps.
Completed data quality scan identifying 89 duplicate records and 156 incomplete profiles. Applied automatic data standardization rules to 2,341 records.
Enriched 1,847 account records with updated company information, employee counts, and revenue data from ZoomInfo integration. Added 234 new contact records.
Applied customer protection rules to 89 key accounts, preventing territory reassignment and maintaining sales rep relationships during org restructure.